If you’re looking to attract customers to your small business, you might be looking into all manner of high-tech solutions. But as it turns out, one of the best ways to attract customer is also one of the oldest ways: just throw up a sign.
It might surprise you that something as simple as LED signs for businesses can increase the number of customers you get, but most small businesses get their customers from nearby. In fact, nearly 85% of all customers that a business will receive live or work within a five-mile radius from the location. That means simply having electronic signs to catch their attention can be a good way to get them inside.
The best part? After you purchase the sign from an LED sign company, you don’t have to pay for it again. You just need to plug it in and let it run, with a small potential increase in the power bill. It’s a great advertising investment.
LED signs for businesses are especially effective if they’re bright, but not obnoxious, and you have space in a larger city. You can drive customers to you by chance if you have what they’re looking for, or if they really like the sign. According to a recent poll, some 32% of individuals who saw a sign or billboard in passing visited that same retailer later in the week.
Needless to say that signs can be very effective even after the moment has passed. A simple sign could bring in more traffic than you could imagine.
Another benefit of a sign is that it gets your logo out in front of people. Brands and logos are just two of the ways that customers form connections and appreciations for your company and product or service. As such, it’s important for your customers to recognize yours.
A sign can extra web-traffic, as well. If you elect to display your social media information, customers may be more inclined to check out your online presence. Even the shortest interaction with your website could mean more traffic on your physical property.
If you’re looking for a good way to get your business out in front of customers and generate interest, then you need to try an LED sign. With technology like this, generating more traffic is as simple as placing your sign in the window.