Are you a pastor or church leader who is considering putting up an outdoor sign? You’re not alone. Churches that have been around for years are catching on to the idea of posting signs in front of their buildings. But before you spend time and money on this endeavor, there are some things you should know about effective outdoor church signs. Here are a few tips to help you start.
1. Upgrade Your Old Signs to LED Signs
LED signs are quickly becoming the standard because of their bright, bold text. The letters on these signs are so clear and visible that they reach audiences from blocks away. If you’re using fluorescent lighting or other outdated methods, replacing your sign with modern LED outdoor church signs is one of the best things you can do to improve the results you get.
2. Keep It Simple
The most effective outdoor church signs keep it simple. People will miss what you want them to see if you cram too much information on your sign. Limit your message to one or two sentences and make the text as clear as possible. People don’t like getting caught up reading small print that they can barely see. If they can’t read your sign at a glance, it probably won’t get their attention.
3. Use Powerful, Pithy Language
To be sure that you attract as many people as possible, it’s important to choose words and phrases that will stand out from the rest. These are known as “power words” because they have a greater impact on people. Words like “new,” “now,” and other temporal references are proven to grab more attention than your average words. Also, make sure that you choose powerful phrases.
4. Keep the Contrast High
If you already have a good LED sign and want to improve its effectiveness, one of the best ways to do this is by increasing the contrast between the text and its background. When you do this correctly, it makes your text more visible than ever before so people can see exactly what you’re trying to say.
5. Use the Right Size for Your Sign
The size of your outdoor church sign is important because it has a big impact on how many people see it and read it. If your sign is too small, people will not be able to read it from the necessary distance. Similarly, if your sign is too large, people may be distracted by its sheer size and miss the important message that you’re trying to convey.
The value of your sign is the same as 24 full-page newspaper advertisements each year but, people will see your sign every day, and they’re more likely to be receptive to the message it delivers. Therefore, selecting an outdoor church sign that will meet your needs and attract as many people as possible is crucial.