Digital signs for businesses are highly effective marketing techniques -- but only when they really pack a punch. If you are considering using digital signs for your small business, there a few ways to make the copy really catch eyes. And since 68% of respondents in a recent survey reported making shopping decisions from their car, it's certainly worth writing the best copy possible since it most likely will catch potential customer's eyes when they're driving past.
Signage is extremely important for businesses. It helps to attract customers and brings in profit for your company. It can also help to distinguish the difference between you and other companies. In fact, 35% of people said they wouldn't have even found a particular business without its signage.
Small businesses, in particular, positively benefit from the use of signs as they are used as a marketing tool. Since small businesses tend to be local, anyone driving by that lives around that area is likely to pay a visit if they see a new business to support.
Not only do signs help you bring new customers into your business, they also help you brand your company. If you have a logo that is associated with your company, you can put LED business signs outside of your location that proudly display the logo. It's also super important that you continue to use your logo, name, and any other relevant words or pictures consistently over every medium. Once people start seeing that logo over ...
Outdoor church signs should be big enough to be seen, but also not overwhelmingly large. It should be easy to read from a distance and should fit in with the surrounding area.
People are visual creatures. We need to see what ever it is we are going to buy, walk into, or read. Not only do humans need to see signs telling them what it is they're looking at or about to look at, they also need visually appealing signs. That’s where digital signs for businesses come in.
If you're looking to attract customers to your small business, you might be looking into all manner of high-tech solutions. But as it turns out, one of the best ways to attract customer is also one of the oldest ways: just throw up a sign.
It might surprise you that something as simple as LED signs for businesses can increase the number of customers you get, but most small businesses get their customers from nearby. In fact, nearly 85% of all customers that a business will receive live or work within a five-mile radius from the location. That means simply having electronic signs to catch their attention can be a good way to get them inside.
The best part? After you purchase the sign from an LED sign company, you don't have to pay for it again. You just need to plug it in and let it run, with a small potential increase in the power bill. It's a great advertising investment.
LED signs for businesses are especially effective if they're bright, but not obnoxious, and you ...
In the digital age, it's easy to assume that more traditional marketing methods are no longer as effective as they once were. But the reality is that 71% of people say they often look at the messages on roadside billboards, even now. And while you might not think of your church marquee signs as promotional, they're a great way to bring in new congregants and spread the good word. However, you need to know how to utilize your signs correctly. Below, you'll find a few pointers that will help make your church marquee signs more effective and allow you to increase your reach.
Consider your delivery
Many signs for churches are recognized on social media for their humor or their intensity. While this may be eye-catching, it often backfires. Although it's important to appeal to your audience, you don't want to purposefully alienate anyone either. Polarizing messages on your church marquee signs may do just that. Unless humor is a cornerstone of your congregation or you f ...
If you're looking for a better way to catch the attention of your demographic in a cost-effective and environmentally friendly way, LED business signs are the way to go. Let's take a closer look at just a few of the benefits LED signs for businesses can provide.
Let's take a look at a few things you shouldn't believe about using digital signs for businesses.
School may be out for the summer, but that doesn't mean your outdoor school signs have to go to waste. Around 37% of people report looking at an outdoor ad each or most of the time they pass one, and the same theory can be applied to digital signs for schools. If you leave that space empty, you'll be missing out on a key opportunity to promote community events, extend congratulations, or communicate important safety messages to residents. Here are just a few ideas of what you can put on your electronic school signs this season.
Graduation Announcements and Congratulations
There's no better way to recognize the accomplishments of your most recent graduating class than to program them into your digital sign! Whether you send out a general congratulatory message to the entire senior class or choose to recognize certain individuals for their contributions, this will make both former and current students feel great about their alma mater and can bring the entire community toge ...
Small businesses need to do everything they can to succeed in an overcrowded marketplace. To stand out from all the rest, you'll need some surefire promotional methods that instantly communicate your brand's overall message and draw in your demographic. Digital signs can allow you to do just that. Let's take a closer look at why digital signs for businesses (and particularly, small businesses) are so critical.
It's affordable advertising
Promoting your business can be costly. Print and digital ads don't come cheap! Not only that, but they aren't always as effective as digital LED business signs. An on-site sign has the same value as 24 full-page newspaper ads each year. Ultimately, electronic signs for businesses will be less expensive and give you a much better ROI. When you're able to spend less on marketing your business, you can focus your efforts on other important areas within the company. This means you can cut costs and increase your productivity at the sa ...