You've seen marquee signs all over the place, and they are meant to grab attention of passerby's for one reason or another. They obviously work, as more than one-third, or 37%, of people say they look at an outdoor ad most times, if not every time, they pass one. Electronic signs and digital signs are now typically taking the place of traditional outdoor signs, and among these are scrolling marquee signs. Here are some tips for using scrolling marquee signs to help you be as successful as possible.
Understand your audience and location
To make the message on your sign successful, you need to know who will see it and how they will see it. This means you need to understand if you're communicating to drivers, pedestrians, or both. What is the speed limit of the road you are advertising on? This may affect the font type and size you use. Use the information about your surroundings to help you design your sign. Creating a drive by type test will also help you determine the readabi ...
Roughly 35% of consumers would not have discovered a business if it had not been for their sign. This just goes to show how important marquee signs and outdoor advertising can be for any business. There are some misconceptions and myths that many people assume when it comes to outdoor advertising, and it's time for those myths to be debunked.
Myth 1: Only big companies benefit from outdoor advertising
This myth is a sad one because there are small businesses out there that have not taken advantage of outdoor advertising for this reason. Whether it's church marquee signs or full color LED signs, the small businesses benefit from outdoor advertising just as much as the big businesses do.
Myth 2: Outdoor advertising only consists of billboards
Wrong. Outdoor advertising encompasses advertising done anywhere outside of our homes. This means digital signs outside of your storefront, or even an ad on a cab, counts as outdoor advertising. The list goes on and on for what c ...
Schools are very prevalent in any community, as they should be. They are molding the minds of the future. For this reason, it is important for the community to be involved in them. This means members of the community attending school events, volunteering, and knowing what is going on in the school. One of the best ways to both inform and involve the community in schools is through outdoor signs. Here are three reasons that digital school signs are much better than traditional school marquee signs.
Traditional bulletin style signs take much more time to update than electronic marquee signs for schools. Nobody has to go outside and physically change the lettering and message when a digital sign is used. The message can be simply and quickly updated from the system right inside the school.
On traditional signage, there is only so much creativity allowed. With digital school signs, there are so many more opportunities for content. Not only that, ...
They say it takes a village to raise a child. In other words, having your community involved in your child's life is very important. The best examples of community involvement typically occur in schools. Some of these examples include volunteers from the outside community assisting in the classroom, chaperoning students, and engaging in fundraising efforts.
Community Involvement Is Important for the Kids
According to extensive research done over several years in high schools, having the community involved in students' lives is tremendously beneficial for them. The New Hampshire Department of Education provided a list of all the outstanding ways students benefit from community involvement.
Improved adaptation in school environments
More consistent homework completion
Better test scores
Higher graduation rates
Improved social skills
Better relationships with their parents
How To Get Your ...
Advertising is the best way to get traffic to your business. If you don't advertise, how will anyone know you exist? Fortunately, there are plenty of ways to advertise for your business, including digital ads, direct mail ads, newspaper ads, and outdoor signage.
Today, millions of students are involved in so many extracurricular activities. Big schools and small schools alike offer tons of programs, clubs, and sports for their students to participate in. In many communities, these student activities aren't just rewarding for the students themselves, but they also enrich the community as well.
Whether it's a choral concert or a Friday night football game, the audience for most of these events are the family members of the kids. Parents, siblings, and grandparents come and cheer on their children at every after-school activity that they can.
But not everyone school event gets the attendance and recognition it deserves, and students can tell when the crowd is lacking in attendance. This can have a serious negative effect. Students won't feel supported, they might drop out of their extracurricular activities, and then the programs are eliminated by the administration of the school. How do we stop this from happening?
Community invol ...
Whether you've been in business for 20 years or just started up last winter, it's likely that you already know the impact that signage has for your company. Need a refresher? As it turns out, an estimated 35% of people wouldn't have even discovered a business if it weren't for signage.
But is traditional business signage really going to take your small shop to the next level? If you're ready to expand your customer base and break into new business territory, you need to check out some of the advantages that electronic signs can offer.
Signs of any kind already have an impact on customers. As mentioned previously, many customers would never know a business existed if not for its signage. Electronic and LED signs for businesses can amplify that effect. But while a regular sign may grab attention, an electronic sign will command it. Your brand visibility will be higher, your sign will create more awareness, and there's a greater likelihood that you'll be able to ...
The holidays are here! Lights are up everywhere bringing cheer as the days get dark earlier. Few things make a positive message brighter than being well-lit. It's estimated that 71% of people read traditionally printed and digital roadside signs as they pass them. Imagine how you can make your school stand out with bright messages this season.
Electronic signs for your school can give you just the boost you need to get into the spirit of the season. A rugged outdoor LED display is perfect for weathering the elements and making shorter days brighter. Here's a few ideas that'll help make your signage stand out this winter season:
As a retailer, you may find it challenging to get potential customers through the door. There are so many old ways of doing this, but those ways may be tired and not work anymore. Fortunately, there are a number of new and creative ways to draw people in. Let's take a look at a few of them.
Use Website Coupons and LED Signs
Everyone loves to save a little bit of money, and it's easy to get customers to shop at your store if you're offering coupons. Now, to make sure that they actually come through your door instead of just shopping online, put the coupon on your website but make it for in-store use only, therefore enticing them to enter your shop. You can even use an LED sign company to create outdoor LED signs. The LED sign company can create a scrolling marquee sign that can advertise the online coupon. This will not only drive up your web traffic, but it will drive customers into your store as well. After all, studies show that 17% of customers walked into Best Buy because ...
When it comes to being a business owner, there's a lot to think about. You have to consider how your product or service is selling, how your employees are doing, and how you can become the best in your industry, just to name a few.
You also have to consider what you are doing to bring in potential clients who may be driving by or looking at your sign. The use of signage is key in a business owner's life because it can help bring in new customers, or if the signage isn't as good as it could be, drive people away. Studies show that the addition or update of a business sign can directly improve sales revenue. In fact, a large storefront sign actually increases revenue by 7.7% In order to keep customers coming in, there are a few mistakes that you should avoid when creating your business signage. Let's take a look at a few.
When creating your signage for businesses, you have to consider who is going to be reading what is written and from where. You may think that having ...