3 Fresh Marketing Strategies to Try this Spring
Spring is almost here and it's time to roll out some innovative marketing ideas designed to draw a crowd. When you want to welcome spring in style, try these fresh marketing strategies to create a buzz in your business.
The Dos and Don’ts of Church Marquee Signs
Outdoor church signs should be big enough to be seen, but also not overwhelmingly large. It should be easy to read from a distance and should fit in with the surrounding area.
How To Use Your Church Marquee To Reach Congregants
In the digital age, it's easy to assume that more traditional marketing methods are no longer as effective as they once were. But the reality is that 71% of people say they often look at the messages on roadside billboards, even now. And while you might not think of your church marquee signs as promotional, they're a great way to bring in new congregants and spread the good word. However, you need to know how to utilize your signs correctly. Below, you'll find a few pointers that will help make your church marquee signs more effective and allow you to increase your reach. Consider your delivery Many signs for churches are recognized on social media for their humor or their intensity. While this may be eye-catching, it often backfires. Although it's important to appeal to your audience, you don't want to purposefully alienate anyone either. Polarizing messages on your church marquee signs may do just that. Unless humor is a cornerstone of your congregation or you f ...
How to Make Your Church Marquee More Appealing to Millennials
Studies have found that the American public is becoming less religious. Although 77% of American adults still identify with some kind of religious faith, those who are just entering adulthood -- those ubiquitous millennials -- are far less religious than older folks. In fact, only 27% of millennials say that they attend church on a weekly basis. To grow the flock, it's important for churches to attract young people to the congregation. And in the digital age, religious organizations have to be a bit more creative in order to appeal to millennials. But that doesn't mean you have to abandon what's worked in the past; your tactics just need to be upgraded a bit. Embracing the use of technology and digital media can work wonders, but there's a much simpler way to make an impact on these young people in your community: your church marquee. Church marquee signs are popular for a reason: more than one-third of people surveyed say that they look at outdoor ads or signs each or most o ...