All businesses want to stand out and maintain a long-lasting presence in the competitive market. As a result, most of them are switching from the traditional neon signs to light-emitting diode (LED) displays for branding purposes. LED signs emit bright lights and can be seen from far. As such, they can display high-resolution videos that are eye-catching and thrilling to those who look at them.
So, what are the benefits of electronic signs for business? Let’s look at the top five roles LED signs play in building different businesses.
1. 24/7 Visibility
If you have installed a sign that’s not lighted at your business premises, your storefront may not be noticeable enough. That means you could be missing out on prospective clients. But when you install an outdoor LED display, you’ll be able to reach your target audience and communicate your messages to them around the clock. This sign will still promote your services or products even when you have closed your business. The more your exposure, the better placed you’ll be at attracting new customers and expanding your business.
The ROI of electronic signs for business surpasses the initial investment. Lighted signs are not only affordable to acquire but also one-time investments. Once you install an LED sign, it’ll be part of your business for the longest time to come or unless you choose to change or upgrade it. On the other hand, with most advertisement modes, you’ll be required to pay for certain air times to get different impressions. That makes them more expensive than LED signs.
3. Low Maintenance
On top of their competitive acquisition prices, LED business signs also require little maintenance. Digital displays are created with resistant materials which enable them to withstand the harshest of weather conditions. That means they don’t need regular upkeep. You also won’t need to replace your bulbs all the time. LED bulbs are estimated to have a life expectancy of at least 50,000 hours. So, you can channel your money and attention to growing your business instead.
4. Fully Customizable
One of the greatest benefits of electronic signs for business is they are programmable and highly versatile. Customizable messaging is transforming how companies advertise their products and services. They’re able to experiment with various promotions and messages in a bid to attract potential customers. It’s easy to identify what works and what doesn’t work that way. When you stick with messages that easily attract customers, your business will be poised for immense growth.
5. Energy Efficient
Generally, digital LED sign boards use much less energy than traditional signage displays. When you start using lighted displays, you’ll notice almost immediately a change in your power consumption. The decrease in energy consumption will, in turn, result in the reduction of the amounts you spend on electricity bills. You can channel this money to other expenses or plow it back into your business.
Apart from being energy efficient, these lights are also eco-friendly. Since they consume less power, they release fewer pollutants to the environment. There’s also less paper waste.
Start Your Business Transformation Today
Investing in business signage is a decision you’ll never live to regret. At Signs Plus, we have been providing electronic signs for business in FL, WV, TX, CA, GA, IL, OH, NC, PA, and AZ for almost three decades now. To top it off, we provide support and warranties for all our digital displays.
Contact us, and we’ll assess your business needs then offer you the exact LED sign you need to grow your business.