Get a Quick Quote!

Call today! 800-848-4262

LED Sign Advertising / Markets

industries / market applications for led signs

Mary A Sanders, Dentistry Business SignVirtually every industry imaginable can benefit from the addition of LED sign advertising. Today's consumer spends an average of 6 to 10 hours a week traveling between their home and work. LED advertising reaches those consumers, no matter what, because the ads cannot be missed, skipped, delayed or turned off.  

Research has shown adding LED signs to a business location can result in a 15% to 50% increase in sales. WHY? Because the best possible customer for any business is local. They drive right past your business every day -- sometimes several times a day. And every time they pass they're exposed to a message on an LED sign. Those messages sink in. The LED sign brands the business and creates a memory about what that business does or sells. 

LED signs are the single most cost-effective means to advertise today. At Signs Plus we're experts at helping business owners select the right sign for their business. Finance your sign and let it pay for itself!

We know you're busy so we'll make it fast and easy. Call us today at 800-848-4262 to get started. 

Call us at 800-848-4262 and let one of our experienced project managers help you identify the right sign for your location and budget. Here are a few factors to consider...


  • Sign  regulations may dictate the size and type of sign you're allowed 
  • Are you allowed to have an LED sign?
  • Are there any specific restrictions or requirements for the use of an LED sign?
  • How many square feet of sign area is allowed?
  • Is there a minimum or maximum height restriction?

Message Content

Message content is critical when determining the size of the LED sign you need.  Take a few minutes to consider the type of messages you would like on your LED sign. Count the number of lines and characters you'll need to convey your LED sign message. The number of lines from top to bottom will determine the height of the LED sign. The number of characters displayed from left to right on each line will determine the width of the LED sign. 

Images will help convey your message more effectively. You may want to consider a full color LED sign.

Viewing distance and traffic speed

When choosing an LED sign you need to ask yourself the following questions:

  • How far away is my audience from the LED sign? Look carefully at the location where your LED sign will be. How far away will the sign be from your target audience? Are they driving or walking or both? These are important factors to consider when determining the pixel resolution of your LED sign. 
  • How fast is your audience moving when they pass your sign? Drivers traveling at 55 mph will have less time to read your message than drivers traveling at 35 mph. We'll help you determine what size sign you need.
  • How much time will your target audience have to read your LED sign? Drive past your location and determine the starting point and ending point of the visibility of your desired sign location. Note the distance from start to finish and the time it takes to travel that distance. Call us.  We'll be able to advise what size sign best suits your need. 

We're here to help you make an informed, confident buying decision. We'll provide you with a FREE artist's rendering for your project along with the best value proposal in the LED sign business.

What's an LED? 

A light-emitting diode (LED) is a two-lead semiconductor light source. LEDs fit easily into an electrical circuit. But unlike ordinary incandescent bulbs, they don't have a filament that will burn out, and they don't get hot. They are illuminated solely by the movement of electrons in a semiconductor material, and they last just as long as a standard transistor. 

What does pixel matrix mean?

The pixel matrix corresponds to the number of LED pixels that make up the display area. The matrix describes the number of pixels vertically by the number of pixels horizontally. For example, 16x80 (16 vertical rows by 80 horizontal rows).

Pixel Resolution / Pitch

The distance from the center of one pixel to the center of the next adjacent pixel is called center to center spacing or pixel pitch. The closer the pixels are to each other, the higher the resolution or density of the character or graphic image. Higher detailed images can be shown with higher resolution displays. Simply stated, the more pixels used in an electronic LED sign, the higher the resolution of that display and the image will be. The smaller the pixels, the more that can fit into the display area. 

  • Standard resolution displays are designed for average viewing (450 to 1,000 feet).
  • High resolution displays are designed for closer viewing distances (100 to 450 feet) and support graphics in greater detail.

Why is pixel pitch important?

The tighter the pixel pitch, the closer a viewer can stand to your display and still have a great resolution. When displaying high resolution graphic images the lower pixel pitch will result in a sharper, more detailed image. 

LED signs built with a tighter pitch will give you a better quality image -- but at a cost. The tighter pitch means a greater number of LED pixels are used for your display.

  • A pixel can be one or more LEDs. 
  • A discrete LED is one individual diode.
  • LED clusters are multiple LEDs installed as a single pixel unit.

Direct Laptop Connection:Program messages from the base of the sign with your laptop. Walk up to your sign and plug into either a USB or Ethernet port to transmit your message. Requires going outside to your sign to upload programming.

Underground Ethernet Data Cable:Run CAT5 data cable from your editing computer or hub to the sign. Distance must be 300’ or less for standard Ethernet. This option allows you to program the sign from inside your building. Underground data cable is a simple and reliable option for trouble free communication.

Underground Fiber Optic Cable:Fiber Optic Cable is available at any length. While more expensive to initially install, Fiber Optic Cable offers several distinct advantages in communications including a distance of 3,000 feet from your PC or hub to the sign, increased bandwidth speed and carrying capacity, greater resistance to electromagnetic noise.

Dual Wireless RF:A wireless receiver is installed at the sign. A wireless transmitter is installed on an exterior wall of your building. CAT5 cable is connected from the transmitter to your PC or hub inside the building. Wireless communication is secure and reliable, and avoids the expense of installing conduit from your building to the sign for data cable. Today's wireless devices are capable of transmitting messages at distances of up to 2,500 but they require a clear line-of-sight between the transmitter and receiver.

Single Wireless with WiFi Connection:A receiver is installed at your sign that communicates with your existing WiFi network or a laptop supplied by Signs Plus. The distance limitation between your sign and WiFi network will vary depending on the strength of the WiFi signal provided by your network ranging from 300 to 2,500 feet.

Whatever communication method you choose, Signs Plus will work with your IT specialist to assure your sign communication is working properly. 

Send us a message

emailClick here to send us an email about your sign need. Feel free to attach any photos or drawings you'd like to share. We promise you a prompt, professional response from one of our product experts!

Get a Quick Quote!

Business LED Sign Gallery

    What our Customers Are Saying

    "Five minutes after the sign went up a customer came in looking for an item we had advertised on the sign. He didn't know we sold it. He had been in another town looking for it, drove by on his way home, saw it on the sign and turned around and came in and bought it."

    Warren Croft
    Owner, Croft Lumber