Five Industries Where LED Signs Are Making a Change
Any business owner will tell you about the benefits of having a prominent sign out front, but what they often neglect are the benefits of full color LED signs. These signs not only allow for illumination, they allow for animation and customized messages.
Approximately 35% of people wouldn't have discovered a business if it hadn't been for their sign, and many of the best signs in use today are LED business signs. In fact, LED signs are quickly replacing neon altogether. If you're still on the fence about upgrading your outdoor displays, here's how five different industries are benefiting from full color LED signs.
Auto shops already need to attract the attention of drivers -- it is their industry, after all. Scrolling marquee signs or outdoor LED displays are a great way to grab the attention of passing drivers who may want to stop in if something is wrong with their car. One of the most famous outdoor signs in the country is at an auto dealer, the Felix the Cat sign in Los Angeles, which swithed to LED in 2012.
Restaurants and Bars
Most people wait to go to the bar until later at night, which means there's little light to see an ordinary sign. However, with an outdoor LED display, the lights are more likely to catch someone's eye. In fact, 68% of consumers report making a shopping decision while still in the car. An attractive design can even prompt people to stop and look at specials, which they may not have done before.
Retailers make use of indoor and outdoor LED signs. Once a customer is prompted to go inside a store, more LED displays can direct them to different areas in the store and make for an easier, more colorful shopping experience.
Most people visit a beauty salon for a specific purpose, but once inside, it's often the job of stylists to up-sell and cross-sell services. However, with a well-designed LED sign, it's possible to advertise multiple services that may catch the attention of customers inside the waiting room.
Grocery stores can take advantage of both indoor and outdoor LED signs. Outside, the signs can advertise weekly sales and deals (the same way gas stations advertise fuel prices), while indoors signs can direct customers to aisles where sales are occurring. In addition, they can direct customers around the store for a better shopping experience.
Full color LED signs are one of many ways to advertise outdoors, but it's clear that they're one of the most effective. Many industry experts believe that the value of a single on-site sign is equivalent to 24 full-page newspaper ads. These are only a few of the industries that benefit from the use of LED signs. Just think how many more could use them!