Today’s consumers spend 70% of their time away from home. They spend an average of 6 to 10 hours a week traveling between their home and work. LED signs have proven to be the most cost-effective means of advertising to the most important potential customer you have – the person who drives right past your location every day.
Research studies have repeatedly shown outdoor signs can significantly lower the cost of advertising. To reach 1,000 people online can cost up to $17.50 per thousand impressions. Magazine advertising can cost up to $21.00 per thousand. Spot broadcast or cable ads can cost $22.00 - $25.00 per thousand. LED signs can reach 1,000 people for a fraction of these costs and with a flexibility not found in any other form of advertising. Every $1 spent on LED sign advertising returns approximately $2.80 in sales.
LED signs can create a unique creative and engaging experience for your potential customer. Research indicates 82% of consumers will search the web as a direct result of seeing an LED sign advertisement after 5 exposures. 58% of those consumers will buy a product after 5 exposures.
Pedestrian-level LED signs offer an even greater dwell-time and more opportunity for immediate interaction. Effective LED advertising can draw the passing consumer right through your door.
- Outdoor advertising is a highly effective local media reaching more consumers who are LOCAL to your business.
- The consumers most influenced by LED sign advertising are ages 18-48, high-earning, tech-savvy and mobile.
- Outdoor LED sign advertising has grown by over 20% in the past decade.
Repeated Exposure + Flexibility = Sales
LED sign advertising is working 24 hours a day – 7 days a week. Your best potential customer will pass your LED sign several times a week. In fact, they can’t MISS your advertising. Unlike newspaper or magazine advertising, the consumer can’t simply flip a page and move right past your ad.
The flexibility of LED sign advertising creates the opportunity to target specific audiences by time-of-day and day-of-week. A busy restaurant may target morning commuters to promote breakfast and lunch, afternoon hours to promote happy hour specials and weekends to attract families with kids. Retail stores can promote the sale of seasonal or slow-moving inventory.
LED Signs & Social Media
Social Media is becoming a highly effective converged advertising media by connecting social media, mobile and online campaigns that drive consumers “from the big screen to the small screen.”
LED sign advertising targets consumers with promotions based on location – the closest point of purchase – engaging consumers exactly when and where they are ready to buy. LED sign advertising can encourage consumers to visit a company’s website or social media pages to download special QR offers directly to their smartphones. And consumers engaged with and by social media share information THROUGH social media. Posting information about your special business promotion to Facebook or Twitter will reach even more consumers.