Do you have business signage? If not, it’s time to get a business sign. Not only does business signage provide an easy way for customers to find your business, whether driving down the street or walking through the neighborhood, but they also help attract new business and reminds existing customers what you do. The role signs play is so big that about 17% of Best Buy’s walk-in customers did so because of its sign.
So, how do you know you need new business signage?
1. Your Competition Has Invested in New Business Signs
If nearby businesses have invested in new business signs (especially if they’ve done so recently), it’s time for you to invest in new business signs too. The fact that new business signs have been installed can make customers assume your business is older and less professional than nearby businesses, even if it’s not true.
2. You’re Ready to Expand Your Services
Whether it’s adding new services or a new shop location, business signage can easily be added to help direct customers in the right direction. If you’re going to add additional staff members, business signs are even more important. Remember that outdoor LED signs aren’t just for visitors. They also act as a reminder of what your business is and how to get there for customers who frequent or visit your business once in a while.
3. You Have Multiple Locations
Business signage not only helps business owners attract business, but it is also great for business owners with more than one location. The simple fact that your business has multiple locations can be difficult to keep track of for customers who aren’t regulars to your business. Digital LED business signs make sure new and existing customers know where the right location is at all times.
4. You’re Considering Advertising Options Like Billboards or Bus Stops Ads
If you’ve considered advertising options outside of traditional business signage and other digital advertising methods, now may be the time to invest in additional LED business signs. Your business signage will only cost a small fraction as much as billboards or bus stop ads do. Still, it serves just as many purposes: attracting new customers into your business, reminding current customers of what services you offer, and complementing your business’s social media channels to provide a more interactive experience for online customers.
5. Customers Don’t Find Your Location Easily
Business signage is a common way for businesses to connect online customers with business locations, particularly in busy or crowded areas. Remember, even customers who have precise directions to your business and know which business to visit will occasionally get lost.
6. Your Current Sign Has Become Damaged or Old
Business signage is an important part of your business’s marketing strategy. That’s why you should have business signs that are visually appealing and easy to read. If your business sign looks tacky or old compared to other business signs in your area, customers might assume your business is on the same level. An up-to-date business sign can make all the difference.
7. You’ve Identified New Markets for Your Business
Whether you’re looking to attract new business or increase business among customers who are already familiar with your business, business signage is a great way to ensure that everyone who comes into contact with your business knows what services you offer and how to get there.
8. You Need to Reinforce the Visual Identity of Your Business
Even if you’ve only just started in business, business signs can be a great asset for reinforcing your business’s visual identity. Consistency between all business signage (business cards, business websites, and/or physical business locations) will reinforce an image of credibility that can help potential customers gain trust in your business.
Many business owners completely neglect business signs when business gets slow, but this is one of the worst things you can do. This is because if your business looks closed, customers will assume it’s closed. And you’ll miss out on all of those potential customers that drive right past your business.