Digital school signs are a powerful way to connect with your local community. It’s easy to see why so many schools invest in this kind of signage, as it has the potential to do great things for your school. Outdoor digital school signs can make a huge difference when it comes to visibility and awareness, as well as driving customers into your school. However, there are some mistakes that schools often make that could be damaging in both the short and long term. In this article, we’ll discuss five mistakes you should avoid with digital school signs.
1. Poor Design
The first mistake is having a poor design of the sign itself. It might seem like an obvious one — but sometimes it’s easy to forget that you will have people seeing these signs every day, so they need to look good. The design of your digital school signs is integral to drawing in customers and impacting the community. If you don’t have a good design for your school sign, it will simply blend into the background with no real impact.
2. Not Getting Permission
Another mistake that many people make with digital school signs is not getting permission from the local authorities to place the sign. You’ll need to get permission from your state or city government, and if you don’t, it could lead to some legal issues down the line.
3. Choosing the Wrong Location
The location is another key consideration for your outdoor school signs. It’s important that you put these signs in a location where as many people can see them as possible. Ensure that the sign is placed somewhere with good visibility, ideally not too far from the street.
4. Not Optimizing Content
Another common mistake is having poor or irrelevant content on your school signs. To ensure that people take note of them, they need to have something interesting that makes them stand out and draw attention. Make sure you know what you’re trying to say with your sign and how you’re going to say it.
5. Ignoring Maintenance
Maintenance is really important for your digital school signs and can be a costly mistake if you neglect them. Things like bird droppings and fading can affect the signs over time, so make sure you check on them regularly and take care of any potential problems.
A billboard is a popular source of information for people 18 years old and older. Approximately 58% of poll respondents said they learned about an event they were interested in going to from one, according to Forbes.com. That’s why schools should invest in digital school signs to maximize their impact on the community. If you want to learn more about getting started with digital school signs, contact Signs Plus today.