State and local governments perform many functions that often go unnoticed or unappreciated. However, most people have daily contact with their state, city, and county government, even if they do not appreciate it. Municipal signs can serve many purposes for the services provided by local governments. Examples of where signs can be used include:
- Roads and construction sites
- Fairgrounds and parks
- Bus stops and train stations
- State parks, campgrounds, and recreation areas
- Health departments
- Departments of motor vehicles
- Police departments and jails
- Courthouses and city offices
- Fire departments
This provides some examples of where municipal signs can be used. Here are three examples of how municipal signs can be used:
One of the key powers of local governments resides in its police. The police power does not just extend to enforcing laws; it also extends to protecting the health and safety of residents.
That’s why digital signs are often used to convey Amber alerts, severe weather warnings, evacuation routes, road closures, or other emergency information. When used as road signs, digital signs can redirect drivers around traffic accidents, road construction, or other traffic jams. And when used during emergency events, municipal signs can direct residents to shelter in place or head to emergency shelters.
Outdoor LED signs can be used for these purposes since they can convey a short readable message that can be updated quickly. Additionally, these signs are energy-efficient so they can be used in emergency situations on back-up power grids and generators. More importantly, lighted outdoor signs are noticeable even when the conditions are dark, stormy, or smokey. These are key features during an emergency.
Apart from conveying emergency information, municipalities also need to convey non-emergency information to residents. For example, voting instructions at polling locations, opening hours and holidays at city offices, and vaccination information at the local health department must all rely on quality municipal signs. At the motor vehicle department, scrolling marquee signs can be used in combination with a queuing system to tell waiting customers when their turn has come. And bus stations, train stations, and bus stops can use digital signs to display time schedules and transit delays.
Schools, in particular, can use digital signage for a variety of purposes. An outdoor LED school sign can list upcoming holidays or events at the school, recognize students and sports teams for their achievements, and alert students and parents to school policies and rules. Inside, digital signs can provide information ranging from lunch menus to assembly and concert schedules.
As municipalities take on more roles in the community, they will have more events to promote. Whether the event is operated to generate revenue, such as a 10k race, or for the general good, like storytime at the library, the goal of any event is to get as many attendees as possible. According to surveys, nearly 60% of people have learned about an event by seeing it displayed on a billboard.
In fact, digital signs are so effective for promotion and marketing that municipalities can even turn municipal signs into advertising platforms. Used in this way, municipal signs may generate enough advertising revenue for the municipality to pay for itself. For example, local governments can sell advertising space on outdoor LED signs to local businesses. These advertisements can be displayed on a rotating basis so that the advertisers are equally promoted.
Signs for municipalities can be used in many places. More importantly, they can be used for many purposes, including emergency information, non-emergency information, and promotion. When you’re ready to invest in municipal signs, rely on Signs Plus to impact your community in a positive way.