If you haven’t considered investing in electronic signs for business yet, now is the time to start seriously thinking about it.
We live in a time where someone’s attention is incredibly valuable. Businesses are constantly trying to come up with new ways to get their brand and its messages in front of people, but that can be challenging since there’s so much to compete with. Social media, the internet, streaming sites, and other mediums are demanding attention from your audience, too. So, how are you going to stand out from all the clutter in 2020?
A big way your company can stand out is by looking into electronic signs for business. Churches, municipalities, and other businesses use this type of signage and see results because of it.
If you’re on the fence about investing in this type of business signage, here are three reasons why you should go through with it.
LED Signs Have A Good Return On Investment
According to the U.S. Small Business Administration(SBA), businesses that invested in an electronic business sign received more business. That increase in business ranged from 15% to 150%.
Studies also show that adding or changing a sign directly improves sales revenue. One study found that replacing a storefront wall sign with a larger sign increased revenue generated by sales by 7.7%.
Think about how your bottom line would look with these kinds of increases. Not too shabby, right?
LED Signs Are Cost-Effective
On top of having a good return on investment, outdoor LED signs are also one of the most cost-effective advertising mediums. According to the SBA, electronic signs for businesses run, on average, a cost of less than 15 cents per 1,000 exposures. To put that in perspective, the next cost-effective advertising medium is radio, with a cost of $5.47 per 1,000 exposures.
The numbers speak for themselves. Digital signs are an effective and low cost way to get your message out to the masses. You’d be able to promote a sale, or announce the launch of a new product without breaking the bank.
LED Signs Increase Brand Awareness
A huge perk of having electronic signs for business is that it gets your brand and its messages in front of a lot of people. Think about how many people drive by your business each day. Now, think about all those people seeing your company’s name and message.
Also, it’s easy to control what messages you want people to see with electric business signs. Need to change information about a sale last-minute? With an electronic sign, you can have that message changed within minutes. Want one message to reach a morning audience, and other to reach night owls? That’s possible, too.
With electronic signs for business, you can control your brand and its messaging in a way you simply can’t with other advertising mediums. You can cut out the middleman all together and take ownership of your brand and its messaging. That’s pretty liberating, isn’t it?
The bottom line here is that digital LED business signs allow you to own your brand and send your message to the masses in a cost-effective way. If you’re looking to take your company to the next level in 2020, then investing in an electronic sign should be the first thing you do in the new year.