No matter what kind of industry you’re in, who your customers are, or the people you’re trying to grab the attention of, seasonality is something everyone needs to consider. Whether it’s making new products or switching up your marketing, the time of year can drastically alter how you present yourself. Summer is an important time for most businesses. Below, you’ll find a few summer content ideas for your digital signage that will speak to the season.
Enjoying Some Time Off
Summertime and vacations are two things that are inextricably tied to one another. Because of summer break for school, many people consider summer the season to take some time to themselves, even if they have work they need to do all throughout the season.
Even people who don’t get an official summer break want to indulge in the idea of taking some time off during one of the nicest seasons of the year. Digital signage can take advantage of this; focus your messages on getting away from the mundane and taking time off to do something kind to yourself, for your own sake.
Beating the Heat
A very effective summer content idea for your digital signage can revolve around dealing with summer’s relentless heat. We can all enjoy the sunshine and warm weather, but everyone has a limit. Eventually, people want to enjoy that heat from afar, preferably somewhere comfortably air conditioned or with something to cool themselves down.
Your signage can attract those weary people looking to escape the heat and humidity. Color can play a big role if you focus on cooler tones. Give off the message that you’re a place where someone can find respite from the sun and scorching conditions. It can look like an oasis in the desert for customers or clients.
Enjoying Back-to-School Preparations
It might seem contradictory to some, but you can actually enjoy the idea of going back to school. Everyone from young children to adults going for their master’s degree can get something out of the back-to-school process.
If you don’t offer goods or services that relate directly to school, you can still use the seasonality of back-to-school time to tune up your signage. Show off that you’re the perfect place to relax after shopping or preparing for heading back to school.
Making summertime part of your marketing is a great way to connect with people. If you’re looking for an electronic sign company that can help you get the setup you’re looking for, Signs Plus offers digital signs in various sizes and comprehensive training in their operation.