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Major Misconceptions: What Businesses Get Wrong About Digital Signage

Jun 09 2017

digital signs for business

The way you brand and advertise your business is key to its success. One of the most effective ways to grab the attention of local consumers is with on-site outdoor LED signs. After all, 85% of your customers likely live or work within a five-mile radius of your location. These electric business signs can ensure you catch their eye. Unfortunately, too many business owners are operating under incorrect assumptions when it comes to using digital signage. These misconceptions can drastically impact how customers perceive you and, ultimately, your bottom line. Let's take a look at a few things you shouldn't believe about using digital signs for businesses.

Misconception: You can set it and forget it

Digital signs make it easier to engage customers and express information. But that doesn't mean there's no upkeep required. The sign itself is easy to update and you need to do so. These digital signs for businesses allow for an easy way to keep your content fresh, so take advantage of that. You don't need to create a new marketing message every day or even every week; every few weeks to every month is optimal. Instead of thinking of updating your signage as a chore, think of it as a unique opportunity. You may not have the chance to run a new ad in a major newspaper or online every month, but you can get your customers' attention on at least a monthly basis with your digital sign.

Misconception: You need to be tech-savvy to use digital signs

If you're fairly comfortable using a smartphone or tablet, you're going to be just fine. Digital signs are typically maintained using an interface that most people will find to be very user-friendly. Unless your sign is completely customized, you won't have any trouble maintaining it yourself. You can also set up your interface so that it can be controlled by multiple people. That way, if you aren't completely comfortable making the update yourself, you can ask an employee to carry out your design.

Misconception: They're too expensive for small businesses to afford

Actually, digital signs are probably one of the most affordable forms of advertising because you can get a lot more bang for your buck. You'll install your sign once and perhaps pay for a bit of technical upkeep; otherwise, you'll have reliable and engaging advertising right at your fingertips. In contrast, digital and print ads will have to be purchased multiple times and engagement is harder to measure. And because you won't have to devote as much time to updating your sign as you would to designing an ad, you'll be able to focus on the parts of your business that really matter. That means you can be more productive and build up your revenue stream, rather than worrying about whether an advertisement will have its desired effect.

Want to improve your public perception and reel in more customers? Digital signs for businesses are the way to go. To find out more, contact Signs Plus Signs today!

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