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3 Reasons Your Small Business Needs Digital Signage

Jun 02 2017
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 3 Reasons Your Small Business Needs Digital Signage

Small businesses need to do everything they can to succeed in an overcrowded marketplace. To stand out from all the rest, you'll need some surefire promotional methods that instantly communicate your brand's overall message and draw in your demographic. Digital signs can allow you to do just that. Let's take a closer look at why digital signs for businesses (and particularly, small businesses) are so critical. It's affordable advertising Promoting your business can be costly. Print and digital ads don't come cheap! Not only that, but they aren't always as effective as digital LED business signs. An on-site sign has the same value as 24 full-page newspaper ads each year. Ultimately, electronic signs for businesses will be less expensive and give you a much better ROI. When you're able to spend less on marketing your business, you can focus your efforts on other important areas within the company. This means you can cut costs and increase your productivity at the sa ...

Is Your Business Signage Effective? 3 Ways to Find Out (And Fix It For Good)

May 25 2017
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Is Your Business Signage Effective? 3 Ways to Find Out (And Fix It For Good)

Even though most businesses have increased their efforts on digital marketing during the last few years, you shouldn't abandon traditional advertising methods, either. After all, 17% of Best Buy's walk-in customers came in to shop just from its signs alone. If your business wants to attract local customers, you need to make sure your signage is on point. But how do you know if your outdoor LED signs or marquees are effective? Below are three questions you'll need to ask yourself about your signage to ascertain whether it's making a big enough impact. 

3 Ways to Know if Your School Sign is Sending the Wrong Message

May 08 2017
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3 Ways to Know if Your School Sign is Sending the Wrong Message

You may not think of your school as a "business," per se, but in some ways, you need to treat it like one. Even if you aren't trying to target customers in the same way a retailer might, you still need excellent signage to ensure your activities are a success and that community members are in the know. But if you make these three mistakes, you'll be sending the wrong message.

Simple or Showy: Which Sign is Best For Your Business?

Apr 20 2017
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 Simple or Showy: Which Sign is Best For Your Business?

There's no doubt that signage is important to your business's success. After all, 35% of people surveyed said they wouldn't have discovered a business had it not been for their sign. That being said, the kind of sign you choose can have a big impact -- negative or positive -- on how your organization is perceived. While some types of signage (like full color LED signs, for example) are appropriate for many companies and institutions, others may find that simple marquee signs for businesses are more effective. But how do you know which type of sign will work best for your company? If you're struggling to decide between plain outdoor signage and LED signs for businesses, you need to ask yourself two main questions: "Who is my target audience?" "What message do I want to send?" For example, if you want to bring in millennials and convey a young, cutting-edge vibe, you'll want to embrace LED signs for businesses that are modern, fresh, and exciting. Th ...

Tips That'll Guarantee Your Business Signage Packs a Punch

Apr 03 2017
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Tips That'll Guarantee Your Business Signage Packs a Punch

If you run a brick-and-mortar business, your top priorities are getting people through the door and bringing in revenue. One of the most underestimated ways to accomplish both goals is with your business signage.

Fact or Fiction? Debunking 3 Common LED Sign Myths

Mar 17 2017
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Fact or Fiction? Debunking 3 Common LED Sign Myths
At Signs Plus Signs, we can help you find the marquee that communicates your message clearly and in an exciting way. To find out more, get in touch with us today! We'd love to be of assistance.

LED Signs Are a Creative Advertising Option

Feb 13 2017
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 LED Signs Are a Creative Advertising Option

Since most customers live or work within five miles of the businesses where they shop, having good signage is important. LED signs for businesses are an excellent option because they are cost-effective and energy efficient. According to "Top 8 Things You Didn't Know About LEDs," these bulbs are six to seven times more efficient than incandescent bulbs. Furthermore, they are known to reduce energy usage over 80% and have a lifespan of over three years. In general, outdoor LED signs are in operation for 24 hours a day and 365 days out of the year. Given that their message is displayed around the clock, it's important to know that digital LED business signs are a reliable choice. LED signs are also an excellent option for church marquee signs. In addition to scrolling message boards that announce hours of operation and services, church marquee signs can also provide information on upcoming and special events. When considering the benefits of having LED signage inst ...

Marquee Mistakes: 4 Business Signage Don'ts to Avoid

Feb 02 2017
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Marquee Mistakes: 4 Business Signage Don'ts to Avoid
If you run a small business, you know how important it is to have effective signage. After all, 35% of people would never have discovered a business if not for their sign. That being said, you want potential customers to know about you for the right reasons.

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