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How To Write Snappy Marketing Copy On Your LED Sign

Aug 18 2017
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How To Write Snappy Marketing Copy On Your LED Sign
Digital signs for businesses are highly effective marketing techniques -- but only when they really pack a punch. If you are considering using digital signs for your small business, there a few ways to make the copy really catch eyes. And since 68% of respondents in a recent survey reported making shopping decisions from their car, it's certainly worth writing the best copy possible since it most likely will catch potential customer's eyes when they're driving past.

How To Use Your Church Marquee To Reach Congregants

Jul 26 2017
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How To Use Your Church Marquee To Reach Congregants

In the digital age, it's easy to assume that more traditional marketing methods are no longer as effective as they once were. But the reality is that 71% of people say they often look at the messages on roadside billboards, even now. And while you might not think of your church marquee signs as promotional, they're a great way to bring in new congregants and spread the good word. However, you need to know how to utilize your signs correctly. Below, you'll find a few pointers that will help make your church marquee signs more effective and allow you to increase your reach. Consider your delivery Many signs for churches are recognized on social media for their humor or their intensity. While this may be eye-catching, it often backfires. Although it's important to appeal to your audience, you don't want to purposefully alienate anyone either. Polarizing messages on your church marquee signs may do just that. Unless humor is a cornerstone of your congregation or you f ...

5 Messages Your School Sign Can Send This Summer

Jul 03 2017
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5 Messages Your School Sign Can Send This Summer

School may be out for the summer, but that doesn't mean your outdoor school signs have to go to waste. Around 37% of people report looking at an outdoor ad each or most of the time they pass one, and the same theory can be applied to digital signs for schools. If you leave that space empty, you'll be missing out on a key opportunity to promote community events, extend congratulations, or communicate important safety messages to residents. Here are just a few ideas of what you can put on your electronic school signs this season. Graduation Announcements and Congratulations There's no better way to recognize the accomplishments of your most recent graduating class than to program them into your digital sign! Whether you send out a general congratulatory message to the entire senior class or choose to recognize certain individuals for their contributions, this will make both former and current students feel great about their alma mater and can bring the entire community toge ...

Light It Up: 3 Reasons Your Business Needs an LED Sign

Jun 29 2017
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If you're looking for a better way to catch the attention of your demographic in a cost-effective and environmentally friendly way, LED business signs are the way to go. Let's take a closer look at just a few of the benefits LED signs for businesses can provide.

3 Reasons Your Small Business Needs Digital Signage

Jun 02 2017
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 3 Reasons Your Small Business Needs Digital Signage

Small businesses need to do everything they can to succeed in an overcrowded marketplace. To stand out from all the rest, you'll need some surefire promotional methods that instantly communicate your brand's overall message and draw in your demographic. Digital signs can allow you to do just that. Let's take a closer look at why digital signs for businesses (and particularly, small businesses) are so critical. It's affordable advertising Promoting your business can be costly. Print and digital ads don't come cheap! Not only that, but they aren't always as effective as digital LED business signs. An on-site sign has the same value as 24 full-page newspaper ads each year. Ultimately, electronic signs for businesses will be less expensive and give you a much better ROI. When you're able to spend less on marketing your business, you can focus your efforts on other important areas within the company. This means you can cut costs and increase your productivity at the sa ...

Is Your Business Signage Effective? 3 Ways to Find Out (And Fix It For Good)

May 25 2017
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Is Your Business Signage Effective? 3 Ways to Find Out (And Fix It For Good)

Even though most businesses have increased their efforts on digital marketing during the last few years, you shouldn't abandon traditional advertising methods, either. After all, 17% of Best Buy's walk-in customers came in to shop just from its signs alone. If your business wants to attract local customers, you need to make sure your signage is on point. But how do you know if your outdoor LED signs or marquees are effective? Below are three questions you'll need to ask yourself about your signage to ascertain whether it's making a big enough impact. 

3 Ways to Know if Your School Sign is Sending the Wrong Message

May 08 2017
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3 Ways to Know if Your School Sign is Sending the Wrong Message

You may not think of your school as a "business," per se, but in some ways, you need to treat it like one. Even if you aren't trying to target customers in the same way a retailer might, you still need excellent signage to ensure your activities are a success and that community members are in the know. But if you make these three mistakes, you'll be sending the wrong message.

Simple or Showy: Which Sign is Best For Your Business?

Apr 20 2017
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 Simple or Showy: Which Sign is Best For Your Business?

There's no doubt that signage is important to your business's success. After all, 35% of people surveyed said they wouldn't have discovered a business had it not been for their sign. That being said, the kind of sign you choose can have a big impact -- negative or positive -- on how your organization is perceived. While some types of signage (like full color LED signs, for example) are appropriate for many companies and institutions, others may find that simple marquee signs for businesses are more effective. But how do you know which type of sign will work best for your company? If you're struggling to decide between plain outdoor signage and LED signs for businesses, you need to ask yourself two main questions: "Who is my target audience?" "What message do I want to send?" For example, if you want to bring in millennials and convey a young, cutting-edge vibe, you'll want to embrace LED signs for businesses that are modern, fresh, and exciting. Th ...

Tips That'll Guarantee Your Business Signage Packs a Punch

Apr 03 2017
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Tips That'll Guarantee Your Business Signage Packs a Punch

If you run a brick-and-mortar business, your top priorities are getting people through the door and bringing in revenue. One of the most underestimated ways to accomplish both goals is with your business signage.

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