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3 New and Creative Ways to Bring Customers into Your Store

Nov 29 2017
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3 New and Creative Ways to Bring Customers into Your Store

As a retailer, you may find it challenging to get potential customers through the door. There are so many old ways of doing this, but those ways may be tired and not work anymore. Fortunately, there are a number of new and creative ways to draw people in. Let's take a look at a few of them. Use Website Coupons and LED Signs Everyone loves to save a little bit of money, and it's easy to get customers to shop at your store if you're offering coupons. Now, to make sure that they actually come through your door instead of just shopping online, put the coupon on your website but make it for in-store use only, therefore enticing them to enter your shop. You can even use an LED sign company to create outdoor LED signs. The LED sign company can create a scrolling marquee sign that can advertise the online coupon. This will not only drive up your web traffic, but it will drive customers into your store as well. After all, studies show that 17% of customers walked into Best Buy because ...

3 Mistakes to Avoid When Creating Business Signage

Nov 16 2017
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3 Mistakes to Avoid When Creating Business Signage

When it comes to being a business owner, there's a lot to think about. You have to consider how your product or service is selling, how your employees are doing, and how you can become the best in your industry, just to name a few. You also have to consider what you are doing to bring in potential clients who may be driving by or looking at your sign. The use of signage is key in a business owner's life because it can help bring in new customers, or if the signage isn't as good as it could be, drive people away. Studies show that the addition or update of a business sign can directly improve sales revenue. In fact, a large storefront sign actually increases revenue by 7.7% In order to keep customers coming in, there are a few mistakes that you should avoid when creating your business signage. Let's take a look at a few. Font When creating your signage for businesses, you have to consider who is going to be reading what is written and from where. You may think that having ...

How to Fully Utilize Your Business Signage

Oct 16 2017
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How to Fully Utilize Your Business Signage

Signage is extremely important for businesses. It helps to attract customers and brings in profit for your company. It can also help to distinguish the difference between you and other companies. In fact, 35% of people said they wouldn't have even found a particular business without its signage. Small businesses, in particular, positively benefit from the use of signs as they are used as a marketing tool. Since small businesses tend to be local, anyone driving by that lives around that area is likely to pay a visit if they see a new business to support. Not only do signs help you bring new customers into your business, they also help you brand your company. If you have a logo that is associated with your company, you can put LED business signs outside of your location that proudly display the logo. It's also super important that you continue to use your logo, name, and any other relevant words or pictures consistently over every medium. Once people start seeing that logo over ...

The Dos and Don'ts of Church Marquee Signs

Oct 05 2017
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The Dos and Don'ts of Church Marquee Signs

Outdoor church signs should be big enough to be seen, but also not overwhelmingly large. It should be easy to read from a distance and should fit in with the surrounding area.

3 Excellent Uses for Digital Signs for Businesses

Sep 19 2017
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3 Excellent Uses for Digital Signs for Businesses
People are visual creatures. We need to see what ever it is we are going to buy, walk into, or read. Not only do humans need to see signs telling them what it is they're looking at or about to look at, they also need visually appealing signs. That’s where digital signs for businesses come in. 

Want To Increase Local Business? Try An LED Sign

Sep 07 2017
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Want To Increase Local Business? Try An LED Sign

If you're looking to attract customers to your small business, you might be looking into all manner of high-tech solutions. But as it turns out, one of the best ways to attract customer is also one of the oldest ways: just throw up a sign. It might surprise you that something as simple as LED signs for businesses can increase the number of customers you get, but most small businesses get their customers from nearby. In fact, nearly 85% of all customers that a business will receive live or work within a five-mile radius from the location. That means simply having electronic signs to catch their attention can be a good way to get them inside. The best part? After you purchase the sign from an LED sign company, you don't have to pay for it again. You just need to plug it in and let it run, with a small potential increase in the power bill. It's a great advertising investment. LED signs for businesses are especially effective if they're bright, but not obnoxious, and you ...

How To Write Snappy Marketing Copy On Your LED Sign

Aug 18 2017
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How To Write Snappy Marketing Copy On Your LED Sign
Digital signs for businesses are highly effective marketing techniques -- but only when they really pack a punch. If you are considering using digital signs for your small business, there a few ways to make the copy really catch eyes. And since 68% of respondents in a recent survey reported making shopping decisions from their car, it's certainly worth writing the best copy possible since it most likely will catch potential customer's eyes when they're driving past.

How To Use Your Church Marquee To Reach Congregants

Jul 26 2017
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How To Use Your Church Marquee To Reach Congregants

In the digital age, it's easy to assume that more traditional marketing methods are no longer as effective as they once were. But the reality is that 71% of people say they often look at the messages on roadside billboards, even now. And while you might not think of your church marquee signs as promotional, they're a great way to bring in new congregants and spread the good word. However, you need to know how to utilize your signs correctly. Below, you'll find a few pointers that will help make your church marquee signs more effective and allow you to increase your reach. Consider your delivery Many signs for churches are recognized on social media for their humor or their intensity. While this may be eye-catching, it often backfires. Although it's important to appeal to your audience, you don't want to purposefully alienate anyone either. Polarizing messages on your church marquee signs may do just that. Unless humor is a cornerstone of your congregation or you f ...

5 Messages Your School Sign Can Send This Summer

Jul 03 2017
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5 Messages Your School Sign Can Send This Summer

School may be out for the summer, but that doesn't mean your outdoor school signs have to go to waste. Around 37% of people report looking at an outdoor ad each or most of the time they pass one, and the same theory can be applied to digital signs for schools. If you leave that space empty, you'll be missing out on a key opportunity to promote community events, extend congratulations, or communicate important safety messages to residents. Here are just a few ideas of what you can put on your electronic school signs this season. Graduation Announcements and Congratulations There's no better way to recognize the accomplishments of your most recent graduating class than to program them into your digital sign! Whether you send out a general congratulatory message to the entire senior class or choose to recognize certain individuals for their contributions, this will make both former and current students feel great about their alma mater and can bring the entire community toge ...

Light It Up: 3 Reasons Your Business Needs an LED Sign

Jun 29 2017
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If you're looking for a better way to catch the attention of your demographic in a cost-effective and environmentally friendly way, LED business signs are the way to go. Let's take a closer look at just a few of the benefits LED signs for businesses can provide.

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